East Midlands Malayali Muslim Association ("EMMMA," "we," "our," or "us") values your privacyand is committed to protecting your personal data. This Privacy Policy explains how we collect,use, store, and disclose information about you when you visit our website (www.emmma.co.uk),attend our events, or use our services.


1. What Information Does EMMMA Collect About You?

We may collect the following types of personal data:
‍Personal Identification Information: Name, email address, phone number, postaladdress, date of birth, gender, and nationality.
Event Participation Data: Details about your attendance at our events or activities.
Communication Data: Information related to emails, messages, or othercorrespondence with us.
Technical Data: IP address, browser type, device information, and website usageanalytics.
Financial Information: Bank details or payment-related information when necessary fordonations or membership fees.

2. How Does EMMMA Collect Information About You?

We may collect your personal information in the following ways:
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When you register for an event, membership, or our mailing list.
When you communicate with us via email, phone, or online forms.
When you browse our website and interact with online services.
When you make a donation or engage in any financial transaction with us.
Through social media interactions with our official pages.

3. How Does EMMMA Use and Disclose Information About You?

We use your personal information to:
‍Provide you with relevant community services, events, and updates.
Improve our website, events, and services based on user engagement.
Process your donations or membership applications.
Comply with legal obligations and protect our legitimate interests.
Share updates about our initiatives and upcoming programs (if you opt-in).
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We do not sell or trade your personal information. However, we may disclose your data:
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To third-party service providers assisting us in website hosting, event management, orcommunications.
If required by law or to protect our legal rights.

4. How Does EMMMA Store and Secure Your Information?


We implement appropriate security measures to protect your personal information fromunauthorized access, alteration, or misuse. These include:

Secure servers and encryption protocols.
‍Access control to limit data access to authorized personnel only.
Regular security assessments to maintain data protection standards.
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We retain personal data only as long as necessary for the purposes outlined in this policy or asrequired by law.

5. How to Access and Control Your InformationYou have the right to:


Request access to the personal data we hold about you.
Correct or update inaccurate or incomplete information.
Request deletion of your personal data (subject to legal obligations).

Withdraw consent for marketing communications at any time.

To exercise these rights, please contact us at info@emmma.co.uk


6.Third-Party Tracking

We may use third party tools such as Facebook Advertising, Facebook Pixel Remarketing, LinkedInInsight Tag, and Google’s remarketing technology. These tools allow us to understand and deliverads and make them more relevant to you. The collected data remains anonymous, and we cannotsee the personal data of any individual user.


7. Our legitimate interests

As indicated above, in certain cases we use your information where necessary to pursue our, yourand others’ legitimate interests. These cases include, but are not limited to:
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● Implementing and enhancing security measures and protections in respect to ourwebsites, apps and services in general, protecting you and others against fraud, spam andabuse.
● Enforcing our policies, such as our Terms and Conditions.
● Enhancing the event and our services in general, as well as our websites and apps, toimprove your user experience.
● Conducting access control and enforcing security at the events.
● Conducting data analysis and analytics across our Events.
● Making your profile discoverable in the app of the particular event you are attending sothat you can network with other participants.
● Using your image in our marketing materials in order to highlight the attendeesparticipating in our events. We also use photos and audio-visual footage from past eventswhich may contain your image or voice; and
● Providing seamless association with the EMMMA Group and affiliates.

If you want to exercise your right to object to any of these uses, please email us via the email atthe bottom of this page.



8. Sharing with third parties

_{We share information with attendees, service providers, affiliates, partners, and other third partieswhere it is necessary to perform the Terms and Conditions, this Privacy Policy and any other legalpolicy we may have; to provide the services; and for other purposes described in the Privacy Policy.}



9.Data Transfers

As part of our operations, EMMMA may transfer your personal data to trusted third parties andservice providers, including those located outside the United Kingdom (UK) and the EuropeanEconomic Area (EEA). These transfers are conducted to support our services, enhance ouroperations, and meet legal and contractual obligations.

Where personal data is transferred internationally, we ensure that such transfers are lawful andsecure, in compliance with applicable data protection legislation, including the UK General DataProtection Regulation (UK GDPR). This means that:

Transfers are made only to countries that have been deemed to provide an adequatelevel of protection for personal data; or

We rely on another legally permitted mechanism or exemption under data protectionlaw.

All third-party processors and partners who handle your data on our behalf are subject to strictdata protection obligations and are not permitted to use your personal data for their ownpurposes


.By interacting with EMMMA or using our services, you acknowledge and agree that your datamay be transferred and processed as described above. We remain committed to protecting yourprivacy and ensuring that your personal data is handled securely and transparently, wherever itis processed.


10. Changes to This Privacy Policy



We may update this Privacy Policy from time to time. The latest version will always be availableon our website (www.emmma.co.uk). If significant changes are made, we will notify youappropriately.

11. Contact


usIf you have any questions or concerns about this Privacy Policy or our privacy practices generally,or if you would like to exercise your statutory rights, you can contact us at:

● Email: info@emmma.co.uk